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From idea research to product growth — with expertise at every stage

Discovery

Context

Every banking app has the basic features, but customers choose based on experience, and this is where most banks still lag behind. The difference shows up only in research with real people, not in a feature list.

<50% most banking apps in Kazakhstan fall short of half the experience quality scale: everyone has the basic features, experience is what sets them apart Markswebb, Mobile Banking Rank Kazakhstan, 2024
3/10 is how mass-market users rate banking chatbots: when a bot goes in circles, trust is lost instantly and the person asks for an operator Rocket Tech research, 2026
October 2025 in Almaty, Rocket Tech and MOST IT Hub opened their first UX and AI lab: eye tracking, heat maps, moderated and unmoderated tests, live streaming to the client Forbes Kazakhstan, 2025

The Built to land philosophy

High-level strategy (from regulators, shareholders or the board of directors) often remains abstract for teams. Built to land reflects our ability to “land” such challenges: we turn global directions into reliably working products that meet regulatory requirements and serve customers.

Mission and values More about our philosophy on the About page

Clients and partners

Banks, financial companies and technology partners in Kazakhstan and Uzbekistan that we work with.

Bereke Bank
Halyk Bank
Octobank
Davr Bank
Forte Bank
Colvir
OpenAI Select Partner OpenAI Partner Network badge: ChatGPT Deployment PractitionerOpenAI certificate Alibaba CloudReseller Partner Claude Partner Badge: Claude CodeAnthropic certificate Partnerships
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