Freedom Holding is one of Kazakhstan’s largest groups of companies, united by a single IT ecosystem: brokerage, banking, insurance, smartphone sales, online payments and ticketing.
To present all its companies at once, the group needed a dedicated ecosystem website.
Task
Build a showcase website for the Freedom ecosystem: present the group’s eight companies so that each one stands out, while together they read as a single brand — “One brand, thousands of opportunities”.
How the website works
- A screen for each company — Freedom Broker, Freedom Bank, Freedom Insurance, Freedom Life, Freedom Mobile, Freedom Pay, Ticketon and Freedom Drive: key figures and a link to the company’s website.
- 3D models and animations. Each service has its own metaphor model: a smartphone with a stock chart for the broker, a car under a protective dome for car insurance, a card and receipt for payments, tickets with a QR code for Ticketon.
- A shared ecosystem screen — all companies around one scene in a unified style: a dark background with the brand’s green accents.
- The responsive version loads fast and works the same on desktop and mobile.
Result
Freedom Holding now has a website that presents the ecosystem as a whole: eight companies, their figures and services, in one place and one style, on desktop and mobile.
We thank the Freedom Holding team for their support and mutual understanding.
