Testing assumptions before development
Research tests need, demand, audience and willingness to pay. What is tested depends on the product task.
Market and user research, hypothesis and prototype testing. The result: grounds for a launch decision, priorities and a roadmap. The full format takes 4–6 weeks.
The regulator keeps score of customer experience
Kazakhstan. Complaints are growing faster than the customer base: 164K complaints to the ARDFM in a year, half of them about banks, and even the top-ranked app scores 52 out of 100 — the customer journey is far from its ceiling and is measured publicly. Uzbekistan. The Central Bank has published its first complaints index by bank, given banks one hour to resolve a customer’s issue and fines them for ATM failures: research before development is the cheapest way to stay off this list.
Discovery tests a product idea against data and users before development starts
Demand, needs and willingness to pay are validated with data, interviews and tests. The scope of research, prototype and financial model depends on the task; findings cover both confirmed and unconfirmed hypotheses.
Research tests need, demand, audience and willingness to pay. What is tested depends on the product task.
Interviews, prototype and tests are combined into one study. The full format takes 4–6 weeks; scope and terms are set in the contract.
Research findings and the financial model provide grounds for a launch decision. Unconfirmed hypotheses and data limitations are documented in the report.
Comparing solutions for the selected scenario: capabilities, differences and ideas to test.
Interviews with customers and employees: needs, workarounds and willingness to pay by segment.
Transcribing and clustering interviews, identifying recurring themes and hypotheses. Findings are verified by a researcher.
Value proposition, assessment of segments and willingness to pay, and a financial model with explicit assumptions.
Customer journey map, barriers, growth points and service scenarios across digital and offline channels.
A prototype of key scenarios on the client’s design system, ready for testing and handover to development. Design systems
Moderated and unmoderated tests, eye tracking, heat maps and a live stream to the client. Sample size depends on the method.
Testing, fixes and retesting. The report lists resolved and remaining barriers.
Findings, metrics and research limitations, a financial model and a roadmap for the launch decision. Delivery
Research, CJM, prototype, two test waves, financial model and a launch recommendation. Price and scope are set in the contract.
Interviews, synthesis, prototype and one test wave to validate a single hypothesis.
Testing of an existing prototype or app; a report with barriers and priorities. Sample size is agreed separately. Discovery
Expert analysis with a language model: barriers, growth points and improvement priorities. Case
“A prototype without validation is the same hypothesis, just prettier. So people and data come first, screens second: the bank sees where customers stumble and checks on the prototype whether it got easier.”
Oleg KachalinCo-founder, CEO in Uzbekistan Blog “Usataya Baza”LinkedIn
Research tests assumptions about the product and its users; a prototype helps validate specific scenarios before development.
A report with findings and limitations, CJM, prototype, financial model and roadmap, in the agreed scope.
Representatives of target segments from the client’s base or recruited separately. Criteria, method and sample are agreed before testing.
A short study of a single hypothesis: interviews, synthesis, prototype and one test wave. The result is a conclusion with its limitations stated.
Yes. The prototype, CJM and report are used to define tasks. Technical requirements and open questions are clarified before development.
A fixed price for the chosen format; scope of work and deliverables are set in the contract.
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