Ginmon is a digital wealth manager from Germany. The service invests client funds in ETFs: the portfolio is selected automatically to match the goal and acceptable risk — this is what robo-advising means.
The company needed an updated design for its website — the pages that bring in new clients and explain how investing works. Ginmon handles front-end and development with its own team.
Task
Redesign the pages for new users: explain how investing works, the types of savings plans and the strategies that lead to a goal. Show that long-term ETF investing is reliable and predictable.
Website: about 30 pages
The new design covers around thirty pages aimed at new users.
- Home page — the service promise, user ratings and press reviews.
- Investment goals: retirement, ETF savings, sustainable investing, savings for children, an alternative to deposits.
- Strategies — with historical returns and portfolio composition.
- ETF savings calculator — a portfolio forecast under three scenarios.
- Booking a consultation with an expert — with date and time selection.
All pages come in desktop and mobile versions.
Investor portal concept
We also designed a concept for the client portal — minimalist yet atmospheric.
The main screen brings together key portfolio information: balance, monthly contribution and returns. Only the essential data, presented clearly.
The background features calm nature photos — the sea, cliffs. The comparison with “timeless” phenomena softens the emotions of market swings and keeps the focus on the long horizon. Users can pick a background to suit their mood or remove it altogether for a classic interface.
Result
Ginmon received an updated website design — about 30 pages in desktop and mobile versions — and an investor portal concept. The Ginmon team handled development in-house.
Thanks to the Ginmon team for working with us.
