BAZIS-A is one of Kazakhstan’s major property developers. The company sells apartments in residential complexes that are still under construction.
The developer needed a purchase journey that customers complete online, from choosing an apartment to the contract and mortgage application. Customer and deal data also had to flow straight into the company’s internal CRM.
Task
Bring apartment sales into a single digital process. Connect apartment selection, prepaid booking, document preparation and signing, the mortgage application and data transfer to the developer’s internal systems.
How the purchase works
We built the customer-facing front end, the personal account, the admin panel and the integrations. The buyer goes through five steps:
- Choosing an apartment. The buyer browses residential complexes under construction and moves from the complex to the floor and the layout. Each apartment shows its specifications.
- Booking. The buyer books the chosen apartment online and pays the booking deposit through a payment gateway.
- Documents. The contract is generated automatically from the deal and buyer data.
- Signing. The buyer signs the contract with an electronic digital signature. The signed copy is stored in the personal account.
- Mortgage. The platform runs mortgage scoring, prepares the application and sends it to Altyn Bank’s mortgage system. The outcome of the review returns to the purchase process, while the mortgage decision is made by the bank.
Buyer’s personal account
The entire purchase is in one place. In the personal account, buyers see their applications, current statuses and processing history, along with their contracts, both generated and signed.
Admin panel
The BAZIS-A team manages data on residential complexes, floors, apartments and layouts, everything the buyer sees. The panel is also used to configure contract generation and the data required for bookings and mortgage applications.
Integrations
- BAZIS-A CRM. Customer, application and deal data is synchronised with the developer’s internal system, which also receives process outcomes.
- Altyn Bank. Exchange of mortgage applications and review outcomes.
- Digital signature. Electronic contract signing.
- Payment gateway. Online booking deposit for the apartment.
Result
BAZIS-A now has an end-to-end sales platform that connects the buyer, the developer and the bank in a single process. Buyers choose an apartment, pay the booking deposit and handle the contract and mortgage application online. The developer receives the data in its CRM and manages the offering through the admin panel.
There are fewer fragmented manual operations, and customers get a single digital journey from choosing an apartment to closing the deal.
