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Travel service

Partner tours in the bank’s app: search, card payment and documents. The first version takes about 3 months, followed by bank reviews and a closed pilot.

ToursAlmatyAntalya12–19 Oct · 2 adultsSeaside hotel · 5★from 420,000 ₸Paybank card •• 4821Tour paiddocuments in the appCustomer datainside the bank’s perimeter
Market context

Travel in super apps: a checkout, but no service

Kazakhstan. Kazakhstanis spend ₸5 trillion a year abroad by card, and super apps already sell tickets at a commission of about 5% of turnover, but banking apps account for less than a tenth of organized tours — an unoccupied niche with a ready audience. Uzbekistan. The fastest-growing outbound market in the region: 7.6M trips a year, and in-app ticket and tour sales are still up for grabs.

₸5.01 trn
spent by Kazakhstanis abroad by card in 2025
7.6M
outbound tourist trips by Uzbekistanis in 2025, +22%
FintechstanBased on “Market radar” data

Tour search, payment and documents — in the bank’s app.

The bank’s app integrates with the tour provider’s API through a proxy layer with no database of its own. Architecture approvals, security and antifraud are built into the implementation plan.

Why build tours into the bank’s app

Background

Five steps without leaving the app

Destination and dates → filters → hotel and tour → payment → documents. Customer details and card are filled in from the bank profile.

Trust

Reviews before public launch

Before public launch: architecture committee, information security audit, antifraud review and a closed pilot covering purchase, payment and refund.

Timeline

Phased service launch

The first version covers tour purchase. In the first project it was ready in 2.5 months instead of the planned three. The second version — loans, installments, passport scanning — was developed during approvals.

What’s included: nine service components

Tour searchAlmatyAntalya12–19 Oct · 2 adults4★5★All inclusiveFind toursSeaside hotelfrom 420,000 ₸

Tour search and selection

Destination, dates, number of travelers; filters by hotel, meals and price; provider offers.

PaymentBank card•• 4821✓Tour for two840 000 ₸Data from the bank profileyesPassport, phoneFrom the bankData entryautofill

Payment by bank card

Autofill from the profile and payment through the bank’s payment infrastructure.

Tour documentsHotel voucherPDFAir ticketsPDFInsurancePDFDownload allStored in the bank app

Documents in the app

The voucher, tickets and insurance can be viewed and downloaded in the app.

How to payPay now by card840 000 ₸Instalments · 6 mo140,000 ₸ / moBank loan · 12 mo78,000 ₸ / moTerms follow the bank’s product rules

Loans and instalments

In the second version, loans and instalments on the payment screen under the bank’s rules. Loan origination pipeline

Traveller’s passportRecognisedDataNameOKNumberOKTimelineOKData to verify

Passport scanning

In the second version, camera-based passport recognition to reduce manual entry.

Bank appTravel serviceTour supplierOwn databasenoHostingbank infrastructureRequest · processing · forwarding

Proxy layer with no database of its own

Relays requests between the app, the bank’s systems and the supplier without storing data in its own database.

Design systemButtonInput fieldPurchase flowSearchHotelPaymentDocumentsSupplier flowDesign system adaptation

Ready-made flows in the bank’s design system

The supplier’s purchase flow is adapted to the bank’s design system components.

Bank hotlineWhen is the flight and where is the voucher?Voucher in the app, Oct 12Thanks!Complexto the supplierInstructionssupplier’s

Support via the bank and the supplier

First line: the bank’s hotline, following the supplier’s guidelines; complex issues are resolved with the supplier’s managers.

Seaside hotel4,81,240 reviewsMVP2

Hotels on a map and reviews

In the second version: hotel map, ratings, reviews and caching of selections.

Stages: from user flow to launch for all clients

Flow and plan

01 Flow and partner

Choosing the supplier, the flows for both versions and the bank’s architecture, security and antifraud requirements.

3 months to approvals

02 First version

Search, payment and documents; integration with the supplier and the bank, interface in the bank’s design system.

All approvals

03 Bank reviews and closed pilot

Architecture, information security and antifraud; a pilot for a limited group covering purchase, payment and refund.

Next new destinations

04 Launch and second version

After the reviews, a public launch. Second version development: loans, instalments, passport scanning, hotel map and reviews.

In parallel

Parallel development of the second version

The second version is developed while the first goes through approvals. The bank, the supplier and the development team work to a shared plan.

Engagement models — deployment within the bank’s perimeter, subscription or a turnkey business unit

Rollout

Within the bank’s perimeter

A proxy layer in the bank’s infrastructure with no database of its own; the code and documentation belong to the bank. Price and timeline are set in the contract.

Subscription

Service development

New features, destinations and suppliers, SLA-based support — by subscription or by the bank’s own team.

Business unit

Turnkey

Building the team and processes for the travel line, launching it and handing it over to the bank once the agreed targets are met. How it works

Experience: tours in a bank’s super app, ahead of schedule

Expert view
“A partner service in a banking app is not a button linking to someone else’s website. The customer completes the entire journey and pays with their own card, and the bank’s reviews are built into the plan from the start, so the launch is not held up by them at the last moment.”
Oleg KachalinCo-founder, CEO in Uzbekistan Blog “Usataya Baza”LinkedIn

FAQ

No. The service is embedded as a section in the existing app and uses the bank customer’s login, card and profile.

From a supplier chosen by the bank, with an API for search, booking and documents.

The proxy layer runs within the bank’s perimeter with no database of its own. Which data is passed to the supplier for booking and support is defined by the integration scheme.

Architecture, information security and antifraud are part of the plan. Materials are prepared in advance, and issues are resolved before the public launch.

The bank’s hotline, following the supplier’s guidelines; complex questions go to the supplier’s managers. The data transfer procedure needs to be agreed during implementation.

About 3 months for the first version, followed by the bank’s reviews and a closed pilot. Loans, instalments and passport scanning come in the second version.

Market

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